Who are we?
Responsible
We think children deserve to eat REAL food, whether that’s at home or on the go. We have a responsibility to provide nutritious food for the future health of our children. We are the change we’d like to see.
Honest
We pride ourselves on being an honest food business, from what’s in our food to what our daily lives look like. Forget misleading food labels or marketing messaging. Forget "perfect parent” social posts - we’re here to show the realities - both the joy and struggles of being a parent.
Supportive
We are parents supporting parents. When it comes to raising a child, it’s hard to figure out what’s best and when. We’ve gathered all the information to cut through the noise so parents can come to us when they need a little help
Sustainable
We always look at the impact our business has on the environment in every aspect of our brand and product, from the packaging and delivery, to the ingredients, cooking processes and food waste.
Trailblazing
We’re here to make an impact in the children’s food space. We’re not afraid to call out big brands, who use misleading marketing messages and we will always be an advocate for the health of our children and yours.
Meet the founder
Cherrelle Beckitt is the founder of The Family Food Co. and CEO of Pots for Tots.
The company was born out of her own feeding journey with her son, Louie who had multiple allergies growing up - she quickly saw a gap in the market to create a guilt-free, convenient solution for parents.
In partnership with...
Lucy is our resident dietitian and has been providing practical nutritional advice and support for babies, children and their families for over 10 years
"I’m a registered Specialist Paediatric Dietitian and I love it! I’m really proud to work with Pots for Tots to help parents feed their children nutritious food - even when they're short on time."